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LITTLE LONDON: WHAT KIDS WANT FROM A DAY OUT

 

  • Over a third (37 per cent) of children have not visited London
  • Nearly all (90 per cent of) children who haven't been to the capital want to visit London
  • Science Museum, London Eye and Buckingham Palace top little ones must-visit list

London, 25 April 2016: New research published today by children's book publisher, Egmont, reveals what Britain's little ones really want from a visit to the capital city with the Science Museum, London Eye and Buckingham Palace topping the chart of children's favourite London attractions.

The poll of 1,000 children aged 6-10 years, which has been carried out to celebrate the launch of the latest instalment to its Thomas the Tank Engine adventures, A Visit to London for Thomas the Tank Engine, found that 90 per cent of little ones would love to visit London, yet 37 per cent have not had the opportunity to see the Capital yet.

With the nation coming together to celebrate the Queen's 90th birthday this month, a third of children (32 per cent) said they would like to pay a visit to the Queen at Buckingham Palace.

When asked where the Queen lives, 90 per cent of children said that she lived at Buckingham Palace, while one in ten (10 per cent) thought she lived elsewhere including Canada, the sea side and even in a story book. Children were less sure about where Britain's Prime Minister David Cameron lives, with almost one in five (18 per cent) thinking he lives in the Houses of Parliament and a fifth (20 per cent) not knowing where his home is.

Whilst over a third (37 per cent) of 6-10 year olds have not yet visited London, the capital city is extremely popular with children. Almost all (90 per cent) of those who are yet visit say they would like to take a trip.

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One of the city's biggest draws for little ones appears to be its range of family friendly attractions, with the Science Museum being ranked number one
(37 per cent) as children's favourite place to visit in London.

The Natural History Museum (30 per cent) and SEA LIFE London Aquarium (21 per cent) were also big hits after being ranked fifth and sixth in the top ten. London's iconic architecture, both modern and historical, certainly do not fall short, with the London Eye being children's second favourite place (37 per cent) to visit and Big Ben (31 per cent) and the Tower of London (24 per cent) being highly placed at fourth and seventh.

Topping the poll of parents' favourite landmarks to visit with their families is Buckingham Palace, accounting for 33 percent. And, museum attractions also scored highly on parents' 'must-visit' list with the Natural History Museum coming in a close second (30 per cent) while the Science Museum and British Museum took fifth (28 per cent) and eighth place (19 per cent) respectively.

When asked what they think of London, one in ten children (11 per cent) said that they find the city noisy and scary but the majority of those polled (40 per cent) think London is big and exciting while almost one in five (18 per cent) think the city is really fun.

 

Despite many children enjoying the great culture and architecture of the capital, over a third (37 per cent) have still never visited London. For those that haven't visited the city, 38 per cent say that this is due to being too far away, 26 per cent find it too expensive and 20 per cent say that they think they are too young to visit.

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In the new book, A Visit to London for Thomas the Tank Engine, Thomas and the Fat Controller visit a number of the Capital's landmarks as they make their way to visit the Queen. With the book created to inspire and engage children with many of London's iconic landmarks, Egmont's research has also revealed that almost 40 per cent of children are inspired to follow in the footsteps of their favourite characters from story books.

Sue Allan, Publishing Director for Brands and Licensing at Egmont Publishing, explains: "It's great to see that so many children are inspired to follow in the footsteps of their favourite story book characters.

"In this new book, we decided that Thomas's next journey should be to the big city as it felt fitting that he should do his part to celebrate the Queen's 90th Birthday. He has a real adventure, navigating around many of the children's' favourite attractions including a trip down the river Thames on board a barge! We really hope the book gets children excited about London and inspired to visit the capital this summer."

A Visit to London for Thomas the Tank Engine is available in stores now for £6.99.

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