Sleep deprived parents cry for help
Exhausted parents of babies and toddlers need more help getting their children to sleep at night, according to new research by BookTrust, Britain’s largest reading charity.
Over three quarters (78%) of parents say that lack of sleep is the hardest aspect of being a new parent, with some mums, dads and carers claiming they would pay more than £10,000 to put an end to sleepless nights.
The BookTrust survey of a thousand parents with children aged three and under prompted the charity to team up with TV parenting expert Jo Frost, to launch Bath Book Bed. A campaign which aims to encourage parents to stick to a simple bedtime routine with a soothing a story to help their little ones sleep soundly.
Diana Gerald, BookTrust Chief Executive said: ‘Bedtime battles are all too common and families up and down the country know that once you have children, a good night’s sleep
www.bathbookbed.org.uk / #BathBookBed